Darts in the Dark

Will Nitze: Founder and CEO of IQBAR

September 25, 2022 Serotonin Creative Consultancy
Will Nitze: Founder and CEO of IQBAR
Darts in the Dark
More Info
Darts in the Dark
Will Nitze: Founder and CEO of IQBAR
Sep 25, 2022
Serotonin Creative Consultancy

Will Nitze is the Founder & CEO of IQBAR who's on a mission to empower doers with superior brain + body nutrition! IQBAR plant protein bars and IQMIX hydration sticks are packed with functional compounds to help you win your day.

Connect with Will and IQBAR:
https://www.eatiqbar.com/
https://www.linkedin.com/in/will-nitze/
https://www.instagram.com/eatiqbar/
https://www.tiktok.com/@eatiqbar

Topics we covered
[1:17] College experience at Harvard
[1:45] Dan Gilbert: Professor of psychology
[2:03] Neuro Science
[3:15] Nutrition & Biohacking
[3:35] Grain Brain
[5:00] Market opportunity
[5:56] Nutropics & Adaptogens
[7:36] Brain health
[9:05] Taste is king
[10:15] Facing challenges
[13:24] Brand building
[16:28] Knowing your customer
[18:26] Reaching new markets
[23:16] Quick-fire questions


____________________________
Please reach out to us via email for feedback,  suggestions for future topics, or guest recommendations. hello@serotonincreative.com

About Host Casey Hogue:
Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

Connect with Casey:
https://www.linkedin.com/in/caseyhogue/
casey@serotonincreative.com

____________________________
Darts in the Dark is produced by Serotonin Creative Consultancy
2022 all rights reserved

Darts in the Dark is produced by Serotonin Creative Consultancy
2023 all rights reserved

Show Notes

Will Nitze is the Founder & CEO of IQBAR who's on a mission to empower doers with superior brain + body nutrition! IQBAR plant protein bars and IQMIX hydration sticks are packed with functional compounds to help you win your day.

Connect with Will and IQBAR:
https://www.eatiqbar.com/
https://www.linkedin.com/in/will-nitze/
https://www.instagram.com/eatiqbar/
https://www.tiktok.com/@eatiqbar

Topics we covered
[1:17] College experience at Harvard
[1:45] Dan Gilbert: Professor of psychology
[2:03] Neuro Science
[3:15] Nutrition & Biohacking
[3:35] Grain Brain
[5:00] Market opportunity
[5:56] Nutropics & Adaptogens
[7:36] Brain health
[9:05] Taste is king
[10:15] Facing challenges
[13:24] Brand building
[16:28] Knowing your customer
[18:26] Reaching new markets
[23:16] Quick-fire questions


____________________________
Please reach out to us via email for feedback,  suggestions for future topics, or guest recommendations. hello@serotonincreative.com

About Host Casey Hogue:
Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

Connect with Casey:
https://www.linkedin.com/in/caseyhogue/
casey@serotonincreative.com

____________________________
Darts in the Dark is produced by Serotonin Creative Consultancy
2022 all rights reserved

Darts in the Dark is produced by Serotonin Creative Consultancy
2023 all rights reserved