Darts in the Dark
Darts in the Dark amplifies voices for change. We talk about branding, marketing, communication, and sustainability, and through our conversations with leading voices throughout business and culture, we help shed some light on how to move your audience to take meaningful action for your business and the planet.
Darts in the Dark
Manuela Zoninsein: Founder and CEO of Kadeya
Manuela Zoninsein is an entrepreneur, and founder of 3 companies, and is on a mission to eradicate single-use plastics with her latest endeavor named Kadeya.
As a Brazilian-American fluent in Mandarin-Chinese, Spanish, and Portuguese, she takes a global and inclusive view in everything she does.
Her company Kadeya is disrupting unsustainable supply chains by building an interlinked circular network where materials are infinitely reused. It is a closed-loop water vending service powered by digitally-connected reusable water bottles and mini bottling stations. They deliver convenient, quality, low-cost water that reduces carbon footprints and digitizes water consumption for users.
Connect with Manuela and Kadeya:
https://kadeya.com/
https://www.linkedin.com/company/kdy/
https://www.linkedin.com/in/manuelaz/
manuela@kadeya.com
https://twitter.com/ManuelasWeb
Topics we covered
[:60] Week in the life of a founder
[2:53] Background and upbringing
[5:50] Traveling to China
[7:45] Writing for Newsweek in Bejing
[10:48] Starting a business in China
[14:02] Breaking down barriers
[15:45] Naming Kadeya
[20:35] Relationship building through brand name
[23:35] Solving single-use plastic waste
[26:00] Potential for the Kadeya stations
[30:00] Solving for CPG distribution
[32:00] The future of packaging
[36:18] Digitizing hydration
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Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. hello@serotonincreative.com
Darts in the Dark Host:
Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.
Connect with Casey:
https://www.linkedin.com/in/caseyhogue/
casey@serotonincreative.com
Darts in the Dark is produced by Serotonin Creative Consultancy
2024 all rights reserved
