Darts in the Dark
Darts in the Dark amplifies voices for change. We talk about branding, marketing, communication, and sustainability, and through our conversations with leading voices throughout business and culture, we help shed some light on how to move your audience to take meaningful action for your business and the planet.
Darts in the Dark
Lauren Murray: Lead Engineer at Charm Industrial
Lauren Murray
https://www.linkedin.com/in/lauren-murray-kettle-129605a1/
Lauren is the Pyrolyzer Front-End Lead Engineer at Charm Industrial working to bring the atmosphere back to 280ppm CO2 and reverse the damaging effects of climate change through the development of a carbon-negative pyrolysis process.
Charm Industrial
https://charmindustrial.com/
https://www.linkedin.com/company/charm-industrial/
https://www.instagram.com/charmindustrial/?hl=en
Charm Industrial is working to return the atmosphere to 280 ppm CO₂. They design, build and operate a fleet of mobile fast pyrolyzers that convert ag and forest biomass residues into bio-oil for use in carbon removal and direct-reduced-iron steelmaking.
Charm uses plants to capture CO₂ from the atmosphere. They convert biomass into a stable, carbon-rich liquid and then pump it deep underground. This removes CO₂ permanently from the atmosphere, out of reach of wildfires, soil erosion, and land use change.
Topics we covered
[1:20] Lauren’s Path to Charm Industrial
[2:50] Goal to 280 ppm
[3:25] Having fun in clean-tech
[5:50] The two sides of the business: Carbon removal & Emissions reduction
[10:55] Early challenges and opportunities
[13:08] Who are their customers?
[14:50] How individuals and companies can work with Charm
[16:07] Being part of an early-stage start-up
[18:55] The importance of mentorship
[20:06] The culture at Charm
[21:33] The future of Charm
[23:15] Turning problems into solutions
[25:30] What keeps Lauren hopeful for the future
[27:00] Where does the name Charm come from?
[27:35] How to get involved
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Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. hello@serotonincreative.com
Darts in the Dark Host:
Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.
Connect with Casey:
https://www.linkedin.com/in/caseyhogue/
casey@serotonincreative.com
Darts in the Dark is produced by Serotonin Creative Consultancy
2024 all rights reserved
